Hello Evermade, how are you today?
Good thank you, and yourself?
Can you tell us a bit more about you, where you're from, what you like?
My
name's Harry and I've been running a small creative business called
Mango Digital for the last 18 months. I started it up through the
Prince's Trust and I've been pretty busy ever since. But after a while I
wanted to start a project that put everything I had learnt into
practice. So I started Evermade just over a month ago now.
I
was looking for some great art for the office, something fresh and
uplifting. I didn't look very far, but what I could see in Ikea and
Argos didn't really do it for me. So I had a good look around
Spitalfields market, but it was all work I had seen so many times
before. Plenty of Banksy, vintage soap ads, long exposure photos of
Picadilly Circus and some of the usual Keep Calm slogans. Its all
great, but a bit tired now.
So
Evermade.com
is going to be a platform for upcoming artists to get their work out
there. Its early days yet with only a few prints on offer. But we have
some more work coming this year which I'm very sure its going to amaze
you!
How did you get into collaborating with artists ?
The idea of
Evermade.com
is to promote young up and coming artists by selling their work and
featuring them where we can. Most of the artists approached us through
our website. And then we selected the styles that we thought would work
well together and we commissioned them to do the work. Simple as that
really.
Would you share with us your creative process?
In
a nutshell, the brief is provided to the artists. The brief for our
last collection was incredibly broad, so we ended up with some
incredible results. The brief was to create artwork that interacts with
another piece of artwork from another artist. So the artists worked in
pairs. You can see the first two pairs are on the site right now.
After
the work was complete, we had them printed on Risograph in East London.
Its a nice technique, every copy is slightly different from the next.
What inspires you to be online & encourages you to blog about lovely things?
Because we aren't just a store, we are about sharing creative ideas too.
How long have you been into the creative?
I
went to film school a few years back, and since then I've been working
within various creative industries, from TV and film, to web design and
graphics.
Can you describe what you do in three sweet words?
Refreshing affordable art.
There's
plenty of inspiration coming from experiencing everyday life in London,
but also with Twitter, its jam packed full of inspiration with people
sharing ideas, photos, articles, illustrations etc.
Which ways do you best promote your work?
We do most of our promotion online for now, but we will be exhibiting the work at some point too.
Do you have any favourite blogs/ websites?
But also:
How does your workspace help you to be creative?
Its in a converted church in Kennington, so its incredibly bright, airy and spacious, which enough to inspire anybody really.
Are you involved in/ working on anything lovely right now? Do tell!
We
are working on something very special with David Ryan Robinson right
now. Its going to be incredible. Its a map of London. I've seen a print
out of just the first quarter of it so far, and its simply stunning.
People come into the office and they're taken away by it, they study it
for ages. And its only the first draft of the the FIRST QUARTER! Its
going to be pretty big.
You can see more details about it, and also have your own input on our facebook page :
http://www.facebook.com/pages/Evermadecom/114705141966442
We're looking for people to suggest their own favourite pubs and
landmarks on the map so its for Londoners. Its not just the typical, Big
Ben, the Eye etc, its more intimate than that.
What's on your most awesome playlist?
Its
a collaborative playlist on Spotify, it has some of the music that
inspires the artists on there, but also some of our own stuff too!
If I wanted to contact you about a collaboration/buying work/to say hello etc, what's the best way for me to do that?
But also come and say hi on Twitter and Facebook if you want up to the minute details.
What are the loveliest mags you read?
Creative Review and .Net are the favourites in the office right now
Do you have any nice plans for the future? (Picnics, pictures, exhibitions, afternoon teas, blogger events?)
Well
we've got plans to get David Ryan's ginormous map of London all
finished and printed in the best quality we can. We've also got some
more prints coming in 2012 too.
Then we also will be developing the blog, and website. After that, afternoon teas and picnics aplenty...
Massive thanks to Harry from Evermade for this lovely feature!
EVERMADE on Facebook
EVERMADE on Twitter
EVERMADE.COM
